KARACHI (PR): Pakistan’s top banking
institution, Bank Alfalah Limited (BAL), has signed an agreement with Punjab
Beverages Company (PBC) to initiate a pilot to digitise the last mile retailer
in the PBC supply chain. The main objective of the project is to digitise
incentive payouts and expense reimbursements made by PBC to its distributors
and retailers.
Currently the payouts are made
directly to the retailers as well as through the distributors on PBC issued
instruments, coupons and/or cash. This collaboration shall result in the
introduction of a PBC branded debit card powered by BAL. Development of a digital
payment ecosystem in partnership with PBC will act as a catalyst to extend the
financial outreach and convenience to last mile retailer in the retail supply
chain. This will make the payouts real-time as opposed to days that it
currently takes to reach the distributors and retailers. The signing was
followed by a launch event hosted by PBC in Faisalabad. Over 200 retailers and
two distributors were invited at the event who unanimously appreciated the
effort and showed keen interest in acquiring the PBC-branded debit card.
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