Morgan Stanley is rolling out a
new software platform to 20 of its top financial advisory teams to help them
see more of their wealthiest clients assets.
The bank, which manages most of
its technology in-house, said late Tuesday that part of its private wealth
management division will use Addepar, a Mountain View, California-based
technology firm that already partners with family offices and independent
investment advisers.
Ultra-wealthy clients typically
hold their assets in limited partnerships, family trusts or in alternative and
illiquid investments spread across a number of banks and accounts.
Addepar's platform will allow
Morgan Stanley, with clients' permission, to gather information from those
various accounts in one place, and to quickly parse the data to answer
individualized questions, said Addepar's chief executive Eric Poirier.
"The tailored reporting is
what Morgan Stanley really liked," said Poirier, who used the example of
different client preferences. "The patriarch might want performance data
by country and asset class. But the son wants to know the fee agreements they
have with each fund manager and how that correlates with the fund manager's
performance."
Gathering that information,
putting it into spreadsheets and calculating answers used to take so long that
advisers had to limit client meetings to once a quarter, Poirier said.
Morgan Stanley's Chief
Information Officer Chris Randazzo said advisors will use Addepar "to
deliver a differentiated service to high net worth clients."
Poirier declined to disclose how
much in client assets the 20 Morgan Stanley wealth management teams will move
to the platform, but the California company ended 2016 with $560 billion on its
platform.
No comments:
Post a Comment